Who we are
In an industry known for fast cycles and fleeting trends, TrueLoop Collective is here to change the narrative. We believe that fashion should be built to last—not just in style, but in impact. We empower brands with the knowledge and tools to navigate sustainability in the textile industry. Our mission is clear: to make responsible production the standard, not the exception.
We know that sustainability isn’t just about starting fresh—it’s about improving what already exists. That’s why we focus on helping established fashion brands refine their supply chains, reduce their environmental footprint, and enhance their accountability. But knowledge is only as powerful as its ability to be shared. We bridge the gap between brands and consumers, equipping companies with the insights they need to communicate their sustainability efforts transparently and effectively.
At the heart of our work is the Impact Toolkit, designed specifically for wool production and design. With this tool, we guide fashion brands through a deep dive into their supply chain, mapping their true impact on the planet. The assessment uncovers key areas for improvement, prioritising changes that will make the most meaningful difference—whether it’s sourcing more ethical wool, reducing waste, or designing for longevity and recyclability.
Sustainability isn’t a trend. It’s a commitment, a responsibility, and a path forward for the fashion industry. TrueLoop Collective is here to make that journey easier, clearer, and more impactful. Together, we can create a fashion system that respects people, animals and the planet—one loop at a time.
Our vision is a future where fashion brands produce responsibly, take full accountability for their impact, and drive genuine transparency across the industry. By putting an end to greenwashing and prioritising ethical, sustainable practices, we can transform fashion into a force for positive change—one that values people, animals, the planet, and long-term integrity over short-term gains
Our Vision
Our mission is to help fashion brands achieve true transparency and reduce their environmental impact. By fostering honesty and accountability within the industry, we aim to empower brands and consumers with the information they need to make genuinely sustainable choices, driving lasting change for people, animals and the planet.
Our Mission
Our Values
Accountability:
Accountability is essential to building a sustainable fashion industry, as it drives brands to take responsibility for their environmental and social impact, ensuring lasting positive change and a future built on ethical practices.
Quality:
Quality is crucial to creating a sustainable supply chain because durable, well-made products reduce the need for frequent replacements, minimizing waste and conserving resources, while supporting ethical production practices throughout the entire lifecycle of the product.
Local Production:
Local production is important because it reduces environmental impact, supports regional economies, and ensures greater transparency and ethical practices by fostering closer connections between makers and consumers.
Transparency:
Transparency in the fashion industry is crucial because it fosters trust with consumers, ensures ethical practices, and promotes sustainability by providing clear insights into production processes, labour conditions, and environmental impact.
Knowledge:
Knowledge is vital in the fashion industry because it empowers brands to make informed decisions about sourcing, production, and sustainability, leading to better products and more responsible practices that can drive positive change.
Contact us
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